Inmar Intelligence and Modal announce an agreement for
Winston-Salem, North Carolina, Aug 03, 2021 (GLOBE NEWSWIRE) – Inmar Intelligence, a data and technology-based services company, today announced a business deal with Modal, which provides e-commerce to leading world car dealers and brands. The collaboration will streamline the automotive e-commerce experience, improve qualified leads, increase sales conversions, and provide better ROI for dealerships.
“The COVID crisis has pushed online car buying to unprecedented levels, and this consumer behavior is here to stay,” said Rob Weisberg, SVP, Automotive, at Inmar Intelligence. “By working with Modal, we are leveraging aggregate purchasing data and AI to drive more qualified visitors to dealership websites and improve visitor-to-buyer conversion. Simply put, dealerships will sell more cars online by attracting more customers into the sales funnel at a higher rate. “
Modal’s current automotive e-commerce solution encompasses the entire purchasing process, including trade, finance and final purchase documents. Combining these capabilities with Inmar Intelligence’s in-depth experience with CPGs and retail brands to segment and target individual audiences will enable auto dealers to increase overall ROI by capturing the digital transformation of the industry. traditional automobile purchase.
“Modal has seen an 800% increase in online transactions year over year, and our work with Inmar Intelligence is expected to further accelerate that growth,” said Sameer Bhalla, new Managing Director of Modal. “By leveraging Inmar’s full lifecycle segmentation, targeting and attribution capabilities, we are bringing analytics to the forefront. More than a transaction, it’s about connecting with the right customer at the right time, and we’re already seeing spikes in order conversions that we know will continue.
As such, this combined technology allows car dealers to segment consumers in order to obtain highly qualified leads, deliver personalized messages to engage customers, and increase conversions. Attribution is included throughout the buyer’s journey, demonstrating the return on investment of the dealership and the brand.
“The collaboration between Inmar Intelligence and Modal has turned our Flow Express digital retail experience into a true profit center. The online channel now accounts for over 50% of our sales and over 800 customers per month use Modal, ”said Eric Flow, president of Flow Automotive, one of the first dealer groups to take advantage of the offering, and which is already generating a return on investment of 348%. investment. “This technology has allowed us to remain agile throughout the pandemic; providing a secure contactless shopping experience our customers have come to expect, and we are delighted with our success so far. “
COVID-19 has accelerated the need for auto dealers to adapt to new customer expectations, which will likely continue in a post-pandemic environment. By offering a complete online sales process, Modal’s partnership with Inmar Intelligence has streamlined the buyer’s journey to deliver the highest ROI to every reseller.
For more information on Inmar Intelligence, please visit inmar.com
About Inmar Intelligence Commerce Accelerated. ™
Inmar Intelligence is a leading data and technology services company. $ 120 billion in commerce flows through our market-driven platforms that power digital transformation through unified data, workflows and fund flows to help large Fortune 5000 companies, emerging brands and healthcare systems to stimulate innovation. Throughout our 41 year history, we have served retailers, manufacturers, pharmacies, healthcare systems, government and employers as trusted intermediaries to help them redefine success. For more information on Inmar, please follow us on Twitter, LinkedIn or Facebook, or call (866) 440-6917.
Modal provides e-commerce to the world’s leading car dealers and brands, providing customers with seamless digital commerce that integrates into their existing website and showroom experiences. Founded in 2015 in San Francisco, the company offers contactless, optimized and fully processed online shopping. For more information, visit modalup.com and follow them on Twitter, LinkedIn, Facebook and Instagram.